Crisis Management: a high-level strategic capability


Aisha Rashid, an experienced Public Relations professional with nearly 40 years’ experience, will explore:

  • How a crisis is managed and how the communication of that crisis can affect the future and the fortunes of a company. 
  • How the impact of all crises can be lessened through a thorough understanding of the essential basics of Crisis Management.
  • ​​How Crisis Communication can shape public perception.


About the Speaker
Aisha Rashid
, is an accredited Public Relations professional since the past 39 years and an active member of the International Association of Business Communicators (IABC) since 1996. She is currently Immediate Past President of the IABC Malaysia Chapter.  

An M.A. Strategic Communication (U.K.) injects meaningful knowledge and skills to her role on the IABC Academy Committee. She is also a member of the Chartered Institute of PR, U.K., a Fellow of the Malaysian Institute of PR and she co-founded the Public Relations Consultants Association of Malaysia (PRCAM).

Throughout her extensive career, Aisha has presented papers at seminars and international conferences, authored articles on PR for Malaysian newspapers and magazines, lectured and conducted training programmes as well as organized workshops for her clients, for university and college students as well as industry professionals. 

She believes strongly and is committed to the propagation of good corporate reputation through credible PR practices. As such, Aisha is active in industry activities to promote meaningful PR practices through Corporate Communication knowledge and Reputation Management that will help companies redefine their competitive positioning in relation to the strategic management of their corporate economy.  

This event is closed now. If you were unable to join the session a recording is available from the following links:

​Recording (37 MB): 

Audio Only (21 MB):