If you could ‘do over’ your career – would you change it? If you could pin point that pivotal moment when it all fell into place what would that time be?
Katrina Andrews, Managing Partner Andrews Partnership, shares her insight into watching the industry’s most senior executives make the good, the interesting and the unconventional steps in their careers and what we can all learn along the way to ensure we become a communications leader.

In this webinar we’ll consider:

  • Is developing your media relations career still as ‘bankable’ as we’ve always thought?
  • Will the interest in integrated communication functions fundamentally change how we operate?
  • What are the future trends and their impact on our skills that we need to think about now?
  • How have the titans of the industry developed superb stakeholder management skills?
  • And finally beyond comms; if 85% of comms leaders are interested in Chief-of-Staff roles – should we (and how can we) consider handbrake career turns?



The first recruitment professional ever-listed in PRWeek’s global ‘Power Book 500’, Katrina established Andrews Partnership, after four years as Founder & Board Director of VMA Group Asia-Pacific.

Her intimate involvement with high-level recruitment has made her a key figure in the growth of Asia’s communications industry in recent years, as she has partnered with businesses across the region to match the right senior talent to the right organisational cultures.

Previously, Katrina spent seven years as APAC Managing Director at Melcrum, global specialists in Internal Communications research. With her broad range of experience, organisations can work with Katrina in the full confidence that she understands their needs and goals.​