- June 10, 2020
- Posted by: Rauf Hameed
- Category: Articles


For most of us, 2020 has not gone the way we had planned. We’re sure many of you, like us, are craving community – which is why we are looking forward to the #IABC20 World Conference, this 14-17 June.
This year brings the very first IABC virtual world conference. For the safety of attendees in our current COVID-19 world, the latest insights from industry leaders will be delivered online direct to you – saving the cost of flights and accommodation!
Importantly, did you know that if you register to attend #IABC20, you get access to every single session for an entire year? That’s access to some amazing keynotes and over 60 breakout sessions. You do the maths on the value of that much professional development! Actually, you don’t have to – IABC has done it for us. You will end up paying just US$10 per session if you are a member and US$13 as a non-member. Plus, do you have a group of five or more attending? Group discounts are available! Simply contact iabcasiapacific@gmail.com for the code.
From your couch, or wherever you are, interactive workshops, keynote presentations and breakout sessions will explore this year’s theme, Shift: #AreYouReady,along with the invaluable benefits of an IABC conference – with a twist: virtual lounges will enable you to network with colleagues from across the globe and an exhibit hall will connect you with solution providers.
Conference highlights include:
Keynote: Abigail Posner, ‘Google’s creative think tank’
Abigail Posner, Brand Unit Director at Google is set to guide us in harnessing our creativity to break through the noise and deliver results.
Monday, 15 June, 10–11 a.m. PDT(Replay available Tuesday 16 June, 10–11 a.m. AEST)
Keynote: Max Luthy, innovation and trend expert
Max Muthy, Trends & Insights Director at TrendWatching will explore communications opportunities presented by emerging trends in a post-COVID-19 world.
Monday, 15 June, 4–5 p.m. PDT
(Tuesday 16 June, 9–10 a.m. AEST)
Keynote: Scott Amyx, technology thought leader
Scott Amyx, Chair & Managing Partner at Amyx Ventures will take us to the ‘Mind Bending Future’ as he explores the opportunities and communications potential of brain-machine interface (BMI).
Tuesday, 16 June, 4–5 p.m. PDT(Wednesday 17 June, 9–10 a.m. AEST)
Plus, these breakout sessions are not to be missed – and feature some fellow APAC members!
PR tech for small teams: From apps to artificial intelligence
Kristy Christie, entrepreneur, public speaker, trainer and IABC APAC Vice Chair will give you the tools to harness technology and Artificial Intelligence increase your impact and reduce your workload.
Monday, 15 June, 2:30–3:15 p.m. PDT
(Tuesday 16 June, 7:30–8:15 a.m. AEST)
#AreYouReady to explore the latest trends?
Adrian Cropley OAM, FRSA SCMP and Sia Papageorgiou FRSA, SCMP, Directors at Centre for Strategic Communication Excellence and Zora Artis, GAICD, SCMP, FAMI, CPM, CEO at Artis Advisory will explore the opportunities facing the communication profession and generate big ideas that will drive our profession forward, in an interactive workshop.
Wednesday, 17 June, 3–4:15 p.m. PDT
(Thursday 18 June, 8–9:15 a.m. AEST)
Get video smart
Julian Mather, cameraman for ABCTV, National Geographic, BBC and Discovery will demonstrate how to master smartphone video to connect with your audience, get results and make your company visible in a world addicted to the convenience of smartphones!
Tuesday 16 June, 3–3:45 p.m. PDT
(Wednesday 17 June, 8–8:45 a.m. AEST)
How to be a future-fit marketer
Dr. Vishnupriya Sengupta, Director at PwC India will answer the why, what, where and how for stronger engagement with your relevant target audience in our constantly changing, COVID world.
Monday 15 June, 11:30–12:15 p.m. PDT
(Tuesday 16 June, 4:30–5:15 a.m. AEST)
Business storytelling to shift people to action
Gabrielle Dolan, author and educator on real communication and business storytelling will give you the tools to practically apply storytelling to your communication strategies and techniques to connect, engage and inspire people to action.
Wednesday 17 June, 3–4:15 p.m. PDT
(Thursday 18 June, 8–9:15 a.m. AEST)
So, if you’re looking to connect with communicators from across the globe and immerse yourself in three days of communications exploration, insight and inspiration from our industry leaders, simply CLICK HERE to register now!