Controlling the Crisis Narrative
When a crisis hits, communicators need a clear narrative.
If you believe claims that around 80% of readers never make it past the headline, communicators have a lot of work to do to craft crisis messages that get anything more than a passing glance.
You need to acknowledge and accept the short attention span of online information consumers and the fact that, currently, clickbait often draws reader clicks to pages.
In this webinar, presented by Gerry McCusker, you’ll learn the three key things you can do to get a better share of crisis narrative.