VID21 IABC panel discussion: Surfing the avalanche

Certification: Why I Didn’t Hold Back (Roundtable Discussion)

The next five years have been described as an avalanche of change and companies are racing to meet stakeholders where they are in delivery, transparency, culture, sustainability, technology, work and life. It can be an avalanche that can quickly bury those who aren’t strategic and agile. However, the most critical piece of successfully hacking/riding the wave of change is Communication.

Learn from four global communication experts – all leaders in the IABC – how to utilise communication strategy to accelerate success.

From 8 March to 1 April, the VID21 conference is streaming dynamic keynotes, thought provoking interviews and live panels to help you, your team and organisation shape your future. Tickets are available here.


Kristy Christie – Chair IABC Asia Pacific region | Director The Malaysian (Malaysia)

Kristy Christie is a public speaker, entrepreneur and co-owner of, a digital agency. She shares on topics such as Artificial Intelligence & Automation, Digital PR + Communication and Online Business. She helps businesses get the word out about their brand, manages cloud application projects and helps companies streamline & automate their internal processes. She regularly speaks at conferences and workshops, including the “Women in Leadership” Conference in Kuala Lumpur, the “Communicating for a Better World” Panel in Melbourne, and the Leadership Institute in California.

Danielle Bond, SCMP – Vice Chair IABC International Executive Board | Group Director Brand, Marketing & Communications Aurecon (Australia)

Danielle Bond is the CMO of global engineering and infrastructure advisory firm Aurecon where she leads Brand, marketing and communication strategy. Prior to joining Aurecon in 2009, Bond led the marketing team at Ernst & Young in Oceania and several Australian law firms, including Corrs Chambers Westgarth. Brand strategy is a passion, and a strength. In all her roles she has worked closely with people and client leadership to differentiate and align the brand promise between employees and clients. She is a highly collaborative and creative leader and is passionate about people, innovation and workplaces of the future.

Bonnie Caver – Chair, IABC International Executive Board | President Reputation Lighthouse (USA)

Bonnie Caver is the president and founder of Reputation Lighthouse, a branding and reputation marketing firm with offices in Denver and Austin. The firm focuses on leading companies to create, accelerate, and protect their brands. A 20-year communication veteran, Caver is a certified crisis manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute. Caver is a past member of the IABC Finance Committee, is a past chair of the IABC Southern Region, and was a member of the Brand Task Force. Caver enjoys the role of mentor for young professionals and is a frequent speaker on branding, reputation, and thought leadership topics.

Derrick Rozdeba – Director IABC International Executive Board | Vice President Communications Bayer Canada (Canada)

Derrick Rozdeba is the vice president of communication and public & government affairs at Bayer Inc. in Canada. Previous to this role, he was head of integrated communication at Bayer CropScience Inc. Rozdeba is a senior communication expert with over thirty years of experience in both the client and agency-side of petroleum, airline, telecommunications, automotive and life science industries. Rozdeba has served on a number of boards and committees such as the global Youth Ag-Summit (architect), Canadian 4-H Council, Outstanding Young Farmers of Canada, Alberta Ballet, Calgary Philharmonic Orchestra, Calgary’s Science Centre, and Commanderie de Bordeaux á Calgary. He is also a passionate blogger on the topic of branding.