A Day With… Zainab Ali Khadim

We’re going behind the scenes with communications professionals across the APAC region, learning more about their diverse roles, what they love most about their jobs, and how they got there in the first place. In the eleventh part of the series, we sat down with Zainab Ali Khadim, Senior Communication Consultant at Teradata.
Could you describe your role in your current organization?

Being in communications is a dynamic role that keeps evolving with changing needs of the company. Primarily, I’m driving internal communications to connect Teradata’s three Global Delivery Centers. My typical day at work ranges from executing ideas for employee engagement and promoting the Teradata brand to devising ways to radically simplify our messaging to encourage employees to act on Teradata’s strategy.

Tell us what a ‘day in the life of a communications professional’ looks like for you. 

My typical day at work involves handling intranet groups, planning and conducting employee engagement activities, creating internal newsletters and presentations, drafting emails, etc. I also do storyboarding and voiceovers for corporate videos. I strongly believe in sharing knowledge with others and making a meaningful contribution, so I like to deliver communication skills sessions and write articles to share the learnings from the trainings I attend on IABC.

What’s the best part of your job?

I love how my role keeps evolving and there’s something new to look forward to every day!

How did you enter the communications industry? (i.e., university study, internships, worked your way into communications, another route?)

I have a degree in Marketing & Strategy, and I believe communications is the core of marketing. Hence, when the opportunity came up to work as a Communications Consultant at Teradata, I took it and there has been no looking back. While I had initially planned that I would take up a job that involves marketing products to the masses, now I market the company to the internal audience and enjoy it thoroughly!

What’s the best piece of communications advice you’ve been given?

Keep it simple and inclusive!

What’s your superpower as a communications professional?

I can build and maintain relationships with diverse audiences. This is essential in my role as I communicate with a global audience. I understand that when people come from different backgrounds, they have much more to offer as a team, as each of us brings a different set of strengths.

Do you have a favourite quote that inspires you?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.

What do you like about being a communications professional in Asia?

While working for a multinational company, I feel I’m no longer a communications professional only catering to an Asian audience. I communicate with a global audience, and that’s what I enjoy!