Advanced Change Communication Skills
This advanced 90-minute live webinar goes beneath the surface into the behavioural science of change: how uncertainty affects the brain, why people respond differently, and how to tailor your communication to different preferences.
Go beneath the surface – the behavioural science that makes change land
Go beneath the surface – the behavioural science that makes change land
You already know how to plan and deliver change communication — but do you know why some messages land and others don't? This advanced 90-minute live webinar goes beneath the surface into the behavioural science of change: how uncertainty affects the brain, why people respond differently, and how to tailor your communication to different preferences. You'll learn a practical framework for building a compelling case for 'why', techniques for making complex information simple, and the behavioural biases you can put to work in your change strategy. It's ideal for experienced practitioners ready to sharpen their edge — and a natural next step after Change Communication Fundamentals.
You already know how to plan and deliver change communication — but do you know why some messages land and others don't? This advanced 90-minute live webinar goes beneath the surface into the behavioural science of change: how uncertainty affects the brain, why people respond differently, and how to tailor your communication to different preferences. You'll learn a practical framework for building a compelling case for 'why', techniques for making complex information simple, and the behavioural biases you can put to work in your change strategy. It's ideal for experienced practitioners ready to sharpen their edge — and a natural next step after Change Communication Fundamentals.
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)