Beyond the Basics: How to Write an Excellent Gold Quill Entry

Writing a Winning Gold Quill Entry: Insights from the Evaluators The IABC Asia Pacific invites communication professionals to a learning session that unpacks what truly sets an award-winning Gold Quill entry apart. This webinar will guide participants through the core elements of the IABC 7-Point Scale of Excellence—helping you move from “competent” to “exceptional” in your work plan. Hear directly from evaluators Zora Artis, GAICD IABC Fellow SMCP, CEO Artis Advisory, Past Chair IABC APAC Region, and Sujit Patil ABC, Chief Communications Officer, Godrej Industries Group, as they share their expert perspectives on strategy, research, objectives, implementation, and measurement. The discussion will be moderated by Liza Vengco ABC, Vice-President, Corporate Communication, RCBC. Whether you’re preparing your first submission or refining your approach, this session will help you understand what evaluators look for, avoid common pitfalls, and demonstrate true communication excellence. The invited panelists are all volunteers. Proceeds from the registration fee will support IABC Asia Pacific’s programs and initiatives that advance communication excellence across the region.