Foundations of Strategic Communication Planning
Great communication doesn't happen by accident — it's planned with purpose. This practical 3-hour virtual workshop builds the foundations every communication professional needs to plan strategically and contribute real business value.
Build the foundations to plan communication with purpose and strategic intent
Build the foundations to plan communication with purpose and strategic intent
Great communication doesn't happen by accident — it's planned with purpose. This practical 3-hour virtual workshop builds the foundations every communication professional needs to plan strategically and contribute real business value. You'll learn how to align communication with organisational priorities, set measurable objectives, understand your audiences, and choose the messages, channels and tactics that work. Through frameworks, templates and worked examples, you'll leave with a repeatable planning approach you can apply straight away — and the confidence to show how your work drives outcomes.
Great communication doesn't happen by accident — it's planned with purpose. This practical 3-hour virtual workshop builds the foundations every communication professional needs to plan strategically and contribute real business value. You'll learn how to align communication with organisational priorities, set measurable objectives, understand your audiences, and choose the messages, channels and tactics that work. Through frameworks, templates and worked examples, you'll leave with a repeatable planning approach you can apply straight away — and the confidence to show how your work drives outcomes.
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)
The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.
We are part of the International Association of Business Communicators whose global headquarters is located at 330 North Wabash Avenue, Suite 2000 Chicago, Illinois 60611. (www.iabc.com)