Most organisations think of alignment as something you achieve after a launch and cascade. In reality, it does not work that way. Alignment happens in conversations and most organisations are having the wrong ones, with too few people. Alignment is both continuous and deeply human. There are, in fact, three conversations that underpin alignment success: 1. The Executive conversation 2. The Team conversation 3. The Organisational conversation. In this webinar, Zora Artis and Wayne Aspland will share some of their research findings, explain why these conversations are so important and show how Communication professionals can influence and enable them. In their third study on strategic alignment and leadership, Wayne and Zora interviewed more than 50 CEOs, and executive and senior leaders globally. The aim was to determine whether alignment remains important, what its current state is, and whether we need to rethink it.