Measuring your brand's visibility in AI answers

This webinar digs into the harder question — if AI is now shaping how audiences discover and trust your organisation, and budgets are shifting toward earned media as a result, how do you actually measure that? The session will explore what "AI visibility" means in practice, what can be tracked today, and how comms teams should be thinking about measurement as this space evolves. What it covers: - What "AI visibility" actually means: citations, sources, sentiment, competitive rank - Why AI systems favour earned, third-party coverage over brand-owned content — and what that means for measurement - The difference between being asked about directly vs. showing up unprompted in your sector - Why some sources carry more reputational risk than others, and how to think about source footprint - Spotting narrative shifts early, before they affect stakeholder perception - Open discussion: what's measurable today, what's still a grey area, and where this is heading Speakers to be announced soon.