PR in the Age of AI Recommendations: How it makes communication teams more valued

Search is gone and AI models give an instant, synthesised answer built from citations. But most PR and comms teams never see this. So this dataset doesn’t get measured and hence, it doesn’t get managed. But in managing AI visibility for your brand and tracking competitors, some of our clients are riding the big PR wave that Gartner has projected (that earned media budgets will double by 2027!). This event unpacks this shift and what it means for reputation — how AI-mediated answers are becoming a new kind of media channel, why trust in traditional news is shifting, and where this fits alongside the media relations, content and trust work comms teams already do. It covers: - Why AI answers function as a media channel — and why most orgs are blind to it - Gartner forecast: why earned media budgets are set to double with AI as a new media channel where AI-mediated visibility fits alongside earned, owned and paid media - How "AI visibility" maps to concepts comms teams are already tracking (media tiering, media consumption, trust/reputation) Speakers to be announced soon.