Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story

Loading Events

« All Events

  • This event has passed.

Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story

August 20, 2021 @ 7:00 am - 8:00 am AEST

So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.

Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.

It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.

That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.

But it’s possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.

Thankfully, the move to virtual ways of working makes this daunting task more achievable.

Session Takeaways:

  1. How can I make the virtual environment work for me?
  2. How can I help our senior and people leaders communicate the story?
  3. How can I measure and demonstrate progress? What are the tips and traps?

Presenter / Zora Artis, GAICD, SCMP, FAMI, CPM, is Australia’s leading alignment, brand and communication strategist, working with boards and executives to unlock value in their organizations, people and brands to drive performance. She is the CEO of Artis Advisory, the Immediate Past Chair of the IABC Asia Pacific region and the IABC global executive board, and Vice Chair of the IABC World Conference 2021.

Artis has almost three decades in business, marketing, communication, advertising and branding, and has worked with a breadth of private, public and non-profit organizations, including AB InBev, adidas, Aurecon, AusNet Services, AIA Australia, A2 Milk Company, GSK, LendLease, Weir Group, Marsh and the Victorian Government.

Her communications work has been recognised globally with IABC Gold Quill Awards. She is also a judge for the IABC Gold Quill Awards, Australian Marketing Institute Awards, IAP2 Core Value Awards, and WARC/Cannes LIONS Awards for Effectiveness.

Presenter / Wayne Aspland is a writer and communicator with more than 15 years’ experience in corporate, leadership and internal communications (including Head of Function). He has also lectured in communications at Deakin University, and is a past member of the IABC Victoria Board and the current director of the IABC APAC Region Board.

Wayne has been intensely interested in alignment comms for over ten years. He has created one-pagers and alignment comms strategies for several large companies. Together with Zora Artis, Wayne has also published two significant papers on the subject:

  • Strategic alignment: how communicators can change the face of leadership (2018)
  • The road to alignment (2021)

Date: 20 August 2021

World clock:

2:30am IND
5am SGT
7am AEST
9am NZT

IABC Members Register


August 20, 2021
7:00 am - 8:00 am AEST
Event Category: