Rockstar storytelling: Lessons from the COVID frontline

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Rockstar storytelling: Lessons from the COVID frontline

August 24, 2021 @ 3:00 pm - 4:00 pm AEST

Learn from communication rock stars successfully using new strategies to win confidence and build trust in events and travel.

After the rollercoaster of COVID lockdowns and the ongoing need for us all to collectively navigate our way through this pandemic, it’s going to take innovative thinking to get people back to the new normal.

Storytelling is a powerful tool used by communicators and the creative industry to inspire, connect and engage people. But in this climate we also need innovative ideas – so where better to turn than the events and tourism sectors?

In this webinar you’ll hear from communication rock stars who are trialing new strategies and bringing innovation to get back people’s confidence to attend events or travel. Our panel includes:

– Guilty Content’s Creative Director, Jason Byrne
– Empire Touring’s Marc Christowski
– Ogilvy’s Group Creative Director for Jing’an District, Shanghai, Mike Pearson


Join available presenters and guests backstage after the event at an exclusive Zoom meeting where you’re the rock star. Meet some of the hosts and panelists, ask questions, and share your thoughts on the topics.

The link will be provided at the conclusion of the webinar.

This Professional Development (PD) session counts as one hour against your PD for global certification GCCC. This webinar addresses three of the six pillars of the GCCC principles: strategy, context and engagement.

Register Here


August 24, 2021
3:00 pm - 4:00 pm AEST
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