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Purpose and reputation. What’s the link?


What do Lego, Telstra and Ash Barty have in common? They all believe purpose is central to their success. Since purpose became Australia’s corporate buzzword in 2018, organisations big and small have realised that consumers are leaning towards companies that do good and are working to position themselves as leaders spearheading the way to a

Engaging Multicultural Communities – What Have We Learnt From Covid

Engaging multicultural communities COVID-19 has demonstrated just how challenging it is to reach a community as diverse as Victoria’s. For communications professionals, the pandemic has forced a shift in how we plan and execute our communications to effectively reach everyone in our community. So, what have we learned? Playing a significant role in managing communications