News & Insights

In the world of professional communication, we often speak about the power of narrative, the importance of transparency, and the value of ethical storytelling. However, for many of our colleagues in the Asia-Pacific region, these principles are being tested by increasingly harsh realities.

Every year on 7 April, World Health Day marks the anniversary of the founding of the World Health Organization (WHO) in 1948. This year, IABC APAC is celebrating the communicators who serve as the vital link between complex medical science and the communities that depend on it.

There is just one decision to make when it comes to your personal brand: Take the reins and call the shots, or let others do the job for you.

We explore the ethics and efficacy of Dark PR tactics. Does manipulation work, or does it destroy long-term trust? Read Barbara Pesel’s analysis.

In the recent “Thinking About Certification” webinar of the International Association of Business Communicators – Asia Pacific (IABC APAC), Chris Saxby, IABC APAC certification director, and Lucy Hose, SCMP, IABC Director of New South Wales, shared their experience and knowledge of these certifications.IABC APAC is holding sessions to help members get certified