News & Insights
Gather, Link, Recommend: A Framework for Earning Your Seat at the Table
The Authority Cycle is a practical way of structuring reporting and conversations. It gives you a sharper way to walk into the room with your manager, your CEO or your project sponsor.
AI is the new reputation frontier: five tips for measuring your brand's visibility
Brand reputation is no longer shaped only by mainstream media and social channels; it's also shaped by a "black box" of large language models (LLMs) such as ChatGPT, Gemini and Claude.
News and articles
Partner Content
Synthetic reputation: managing the story AI tells about your organisation
Stakeholders are increasingly learning about your brand directly through AI models without traditional media intervention.
Insights
Shape your Comms Team Leadership Brand
Communications professionals spend their working lives shaping how others see an organisation. Far fewer apply the same discipline to how the organisation sees them.
Insights
Cracking the Code: are we getting good at the wrong AI skills?
Most of us use AI every day, but do we know if we're any good at it?
Insights
Gather, Link, Recommend: A Framework for Earning Your Seat at the Table
The Authority Cycle is a practical way of structuring reporting and conversations. It gives you a sharper way to walk into the room with your manager, your CEO or your project sponsor.
Insights
Communication Career Uplift: the skills new comms professionals need now
The communications profession is changing faster than ever, and for people starting out, that can feel daunting. Three experienced voices from across the region unpacked what's really shifting in the industry, and what emerging professionals can do about it.
Insights
AI is the new reputation frontier: five tips for measuring your brand's visibility
Brand reputation is no longer shaped only by mainstream media and social channels; it's also shaped by a "black box" of large language models (LLMs) such as ChatGPT, Gemini and Claude.