News & Insights
AI is the new reputation frontier: five tips for measuring your brand's visibility
Brand reputation is no longer shaped only by mainstream media and social channels; it's also shaped by a "black box" of large language models (LLMs) such as ChatGPT, Gemini and Claude.
News and articles
Insights
AI is the new reputation frontier: five tips for measuring your brand's visibility
Brand reputation is no longer shaped only by mainstream media and social channels; it's also shaped by a "black box" of large language models (LLMs) such as ChatGPT, Gemini and Claude.
Insights
5 lessons for turning employees into employer brand catalysts
What does it take for a company to be known as a great one to work for? Our recent webinar explored a case study in creating an incredible EVP.
Industry Moves
AI as a media channel: What communicators can learn from Isentia's Prashant Saxena
Insights
5 Lessons in Cross-Cultural Communication from People Living and Working Across APAC
The Asia-Pacific region spans 51 countries and territories and is home to more than 3,200 languages, making it one of the most diverse places on Earth to work as a communicator. So what does it take to build relationships and get your message across in a region this varied?
Insights
What Australia's first Crisis Communications Boot Camp got right about trust
Trust, clarity and strong relationships still decide whether a crisis response works. What's changed is speed.
Industry Moves
Introducing the IABC Asia-Pacific 2026/27 Board of Directors
Our multi-cultural team will continue to elevate communication as a strategic function, strengthen chapter engagement, and celebrate excellence.