To truly build a powerhouse employer brand, the line between internal culture and external reputation must disappear.

Search is gone and AI models give an instant, synthesised answer built from citations. But most PR and comms teams never see this. So this dataset doesn’t get measured and hence, it doesn’t get managed.

Explore what "AI visibility" means in practice, what can be tracked today, and how comms teams should be thinking about measurement.

Whether you're a student preparing to launch your career, a professional ready for your next step, or someone looking to stay relevant in a rapidly shifting landscape, this is the conversation you need to be part of.