Behind the Podium: A Conference Director’s Backstage Pass to Fusion 2025

As an IABC member, especially in the Asia Pacific region, you’re part of something special — Fusion Conferences. These events spark lively debates and fresh ideas for communication pros as well as showcasing the latest thought leaders.

This year, the IABC Asia Pacific Fusion 2025 conference takes centre-stage in Manila, Philippines, on March 17–18 at the five-star EDSA Shangri-La Manila. Here, we’ll dive into global challenges shaping communication across our region, home to over half the world’s population.

Fusion 2025 isn’t just about talks—it’s about tools, insights, and action. From the latest industry trends to fresh strategies, we’re empowering communicators to thrive in a world shaped by tech and economic shifts. Our keynote speaker, Helen Brown, and a stellar lineup of thought leaders will provide the knowledge to help us shape the narratives for our future.

The theme, “Connect, Communicate, Catalyse,” captures the essence of our work: amplifying voices, connecting employees to strategy, bridging gaps, and creating powerful narratives.

This is my second year leading the Fusion Conference as Director (my first being Bali, September 2023). As a volunteer team, we put in countless hours to make this event a success, and I couldn’t be prouder of the hardworking Fusion Working Group:

• Kane Choa, Sponsorship Manager

• Mel Loy, Marketing and Communications

• Liza Vengco, Marketing and Communications

• Ritzi Ronquillo, Speaker Lead

• Melinda Coyne, Fusion Conference Director | Speaker Lead.

From Bali to Manila, the Fusion Conference grows bigger and better. I thrive on the challenge of assembling a dream team and delivering exceptional results. With over 160 tickets already sold I can’t wait to see what we achieve this year.

The Asia Pacific region is pivotal, with its vast population, booming economies, and rich resources including tropical rain forests and marine products. Hosting Fusion here highlights the immense potential of our region.

Don’t wait—tickets are selling fast. Secure yours now and find out all the Conference details. Join us for this unmissable event!

 Melinda Coyne, IABC APAC Fusion 2025 Conference Director.