Can you afford to ignore LinkedIn?

LinkedIn is the world’s largest professional social network, with more than 1 billion users globally. It’s also a critical channel for communications, sales, employee engagement and talent attraction.

But despite being 20+ years old, it is still largely misunderstood – and misused – by most organisations.

In our “LinkedIn Masterclass: Reputation, Risk & Reward!”, we demonstrate why LinkedIn is important and how you can counsel your organisation to stand out, control reputation, reap the rewards, and mitigate risk.

IABC Asia-Pacific is proud to partner with Propel, a specialist social media advisory firm, to deliver an APAC-tailored LinkedIn masterclass that will help you learn how LinkedIn really works, and how to be a trusted adviser to others internally.

In this 75-minute session hosted by LinkedIn expert and trainer Roger Christie and Aniisu Verghese, Ph.D, you’ll learn:

• Why LinkedIn matters, its influence on corporate reputation, commercial growth and career development.

• How LinkedIn really works, platform trends, best practices for leaders and teams, and how to avoid common mistakes.

• Practical actions, frameworks and exercises to elevate your own LinkedIn strategy and your advice to others.

Roger will be joined by Aniisu Verghese, Ph.D, the Global Change and Communications Leader and IABC Asia-Pacific Communicator of the Year (2022), providing regional expertise and case studies.

IABC members are FREE OF CHARGE, non-members AUD 50.

Click here to sign up.