Crisis Communications Bootcamp: What’s new? What works? What’s next?

A true crisis is rare. But when there is one, you need to be prepared.

While the principles of crisis communications don’t change, strategies and tactics evolve rapidly.

That’s why the International Association of Business Communicators – Asia Pacific (IABC APAC) is supporting the Crisis Communications Bootcamp, taking place from 27–28 November at the W Hotel in Singapore.

Here is what you’ll learn:

• How the global political landscape is directly shaping your crisis strategy—and what to do about it

• How AI is transforming crisis and reputation management—from real-time response to long-term impact

• How to handle media effectively during non-stop crises and shifting public narratives

• How to measure what worked—and what didn’t—in your crisis communications approach

• How to build and pressure-test your own AI-powered crisis response strategy, step by step

Who’s attending?

Leaders at Marriott International, Standard Chartered, Amazon, Microsoft, LinkedIn, and the former Press Secretary to King Charles III. This is an opportunity to learn directly from the people who’ve managed crises and reputation on a global scale.

Day 2 also features Peter Heneghan, former Director of Digital Communications at 10 Downing Street. His interactive, hands-on session will guide you through:

• Integrating AI into every stage of your crisis response—from planning and message creation to monitoring and simulation

• Using AI tools to sharpen decision-making and shorten reaction time

• Building and stress-testing a fully operational, AI-enhanced crisis plan tailored to today’s biggest threats

The boot camp has been successfully organized in more than 30 countries across North America, Europe, and the Middle East, having prepared more than 4,000 PR and communications professionals for the most urgent issues in crisis communications today—AI and misinformation, digital crises, rage farming, internal communications under pressure and others.

Click here for more info: https://thepworld.com/event/crisis-communications-boot-camp-singapore

IABC APAC members also get a 20% discount.